'I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination’. David Ogilvy
This is where Kiss is again unique. We use judgment because we have the experience to implement it. Each project is different and each client has their own philosophy and application. There is no ‘off the shelf’ formula to marketing.
Our extensive research on the surrounding area of your development is a formality.
What is vital is how this information is used to the full.
For instance. If you are building a development in a new area, it is important to gather information in the shape of testimonials from people who live and work there. Each community is different and each will have a strong message.
This practice was created by Kiss and has since been taken up by other agencies.
Once a unique message has been created your marketing agenda might include Website/Micro Site Development, Development Marketing Suites, Development Brochures, Local Lifestyle and Site Photography, CGI Production, Bespoke Development Stationery, Response Cards, Launch Events and and Invitations, Show Home Interior Design advice and Promotional Merchandise.
And if you like, we’ll assist you in the development of your marketing budgets, covering everything from land purchase to aftersales procedures.